The Use Case Gameplan

The 11 questions that saved a $23k mistake in 5 mins.

Pressure-test one AI use case, find the gaps that will stop it, and get your next four moves in the right order.

Build my Gameplan — £7

24-hour money-back guarantee · immediate access · no AI tool sales

Your result
58/100

Promising—with guardrails.

Your idea is worth pursuing. Your governance, adoption plan and success measures need fixing before rollout.

  1. Confirm the real workflow
  2. Prove the payoff
  3. Set the guardrails
  4. Run a focused pilot
11 focused questionsUnder 5 minutesPersonalised roadmap£7 one-time paymentNo vendor bias24-hour guarantee
11Questions
8Readiness signals
1Phased gameplan
0Vendor recommendations

How this started

The pressure to “do something with AI” is real. The starting point usually isn’t.

Every week, another executive is asked the same question: What are we doing with AI?

It might come from the board, an investor, a competitor announcement or a vendor promising that their tool will transform the business. The pressure is to show movement. So a licence gets bought, a pilot gets announced, and a team gets briefed before anyone has agreed what problem is actually being solved.

“Activity looks like progress right up until the tool launches—and nobody uses it.”

I built the Use Case Gameplan to put the thinking back in front of the spend. It takes one idea and asks the questions that are usually skipped: Is the problem real? Is the process ready? Is the data usable? Does anyone own the change? Will you know whether it worked?

AI progress needs one thing before technology

A decision you can explain. Not “we are exploring AI.” A specific use case, a clear diagnosis, and a sensible sequence for what happens next.

If this sounds familiar

You've already tried buying the tools first.

You have probably already seen what happens next:

  • A senior leader suggests Copilot because the board has heard of it.
  • A vendor demo quietly becomes the business case.
  • A pilot launches without success measures or a named owner.
  • People use it enthusiastically for a week, then return to the old process.
  • The organisation is left with licences, risk and no credible answer to “so what changed?”

You do not need more AI options. You need to know whether this use case deserves to move forward and what must be true before it does.

Show me what to do first — £7

24-hour money-back guarantee · immediate access

The method

This is how it works

No workshop to book. No vendor shortlist. No 40-page report.

01

Name the use case

Describe the AI idea in your own words: the task, problem or outcome you are considering.

02

Pressure-test the foundations

Answer 11 questions covering the process, data, ownership, governance, value and adoption.

03

Get the sequence

Receive a score, a diagnosis and a phased plan grounded in your use case—not a generic AI checklist.

I want my Gameplan — £7

One payment · immediate access

What you get

A gameplan built around your use case

Not a PDF to consume. A decision tool you complete and use immediately.

Your Use Case GameplanSample output
64/100Worth pursuing—fix the foundations first

Custom-built for: reducing the time spent turning workshop notes into client action plans.

Generated from the use case description and the three weakest readiness areas.

Phase 1

Find out what is already happening. Audit how workshop notes move today, including whether client material is already being pasted into personal AI accounts.

Phase 2

Prove the payoff before buying anything. Time one complete note-to-summary cycle and define the saving that would justify a pilot.

Phase 3

Run a pilot without losing the room. Start with three to five consultants, require human review, and measure continued use after four weeks.

Your immediate move: map one real workshop from raw notes to client-ready output before discussing tools.

One example of the output. Your result changes with your description, score and weakest dimensions.

01

Your verdict

A weighted readiness score and a plain-English diagnosis: stop, proceed carefully, or move forward.

02

Your weak points

The three areas most likely to undermine this use case—before they become expensive implementation problems.

03

Your phases

Two or three stages sequenced so each one proves or unlocks the next.

04

Your Monday moves

Four or five specific actions, why each matters, and the concrete cost of skipping it.

Everything included

One decision tool. One clear next move.

Foundation gates
Stop weak ideas before they consume budget.

Readiness assessment
Eight weighted dimensions that reveal what is missing.

Personalised gameplan
Recommendations anchored in your actual use case.

Printable result
Save it, share it and use it to frame the next conversation.

All of the above for£7one-time payment
Yes—build my Gameplan

If it does not give you a clearer next move, email within 24 hours for a refund.

Built from experience

Practical thinking, without the vendor pitch

The Gameplan applies the same decision principles Corbelle uses with executives facing visible, consequential technology choices.

“This is the kind of thinking partnership I didn’t know I was missing until I had it.”COO, PE-backed business
“I walked into the board presentation knowing exactly what I was going to say and why.”Group MD, Family Office
“Brendan’s value isn’t the report. It’s the thinking that happens before anyone writes anything.”CEO, £200M AUM firm
Brendan Ellis, founder of Corbelle

Founder · Corbelle · Ex-Head of Data & AI

I have seen what happens when you buy AI without knowing where to use it.

I’m Brendan Ellis, founder of Corbelle. I work with executives making technology decisions where the spend is real, the implementation is visible and getting it wrong has consequences.

The Use Case Gameplan is built from the patterns I see repeatedly: tools bought before problems are defined, sensitive work entering Shadow AI, pilots with no owner, licences with no adoption plan, and “efficiency” claims nobody can measure.

It is designed to make one idea more defensible. Not to sell you a platform. Not to make AI sound inevitable. To help you decide what deserves to happen next.

  • Built for leaders who need to show credible progress
  • Grounded in practical SME implementation patterns
  • No vendor commission and no tool recommendation hidden inside

Questions

Before you start

What exactly is the Use Case Gameplan?

It is an interactive assessment. You describe one AI use case, answer 11 readiness questions, and receive a personalised score, diagnosis and phased action plan.

Is this an AI tool?

Yes. AI generates the final gameplan, but the structure, scoring model and strategic frameworks come from Corbelle’s practical implementation work.

Will the output be generic?

The assessment sends your own description, total score and three weakest dimensions into the gameplan. Every recommended step is instructed to reference something specific from your use case.

What if my idea is not ready?

That is useful information. The assessment can stop weak ideas at the foundation gates and explain exactly what needs resolving before you spend more time or money.

Do I need to know anything about AI?

No. The questions are written for business leaders. You are assessing the business conditions around the idea, not your technical knowledge.

How do I get access after payment?

You are taken straight into the Gameplan after Stripe confirms payment. We also email a secure backup access link to the address used at checkout.

What is the refund policy?

If the Gameplan does not give you a clearer next move, email Corbelle within 24 hours of purchase for a full refund.

Is my information confidential?

Your answers are used to generate your result. Do not include personal data, client names or confidential material in the use-case description.

Last step

Your AI gameplan is five minutes away.

£7 one-time payment · immediate access · 24-hour money-back guarantee

Use Case Gameplan

Test one AI idea before it becomes an expensive mistake.

  • 11-question readiness assessment
  • Weighted score and plain-English verdict
  • Personalised phased gameplan
  • Immediate access plus backup email
One-time payment£7GBP · secure Stripe checkout

Payments are processed securely by Stripe. Corbelle does not store your card details.

24-hour clarity guarantee

If the Gameplan does not leave you clearer about what to do next, email within 24 hours and get a 100% refund.